Nearshoring, friendshoring and what it means for supply chain talent

Today’s supply chains require much more than cost optimisation. Resilience, geopolitical alignment and speed-to-market are completely reshaping how businesses design networks, globally. As a result, nearshoring, friendshoring and regional diversification strategies are now part of operational reality. Beyond trade flows and footprint redesign, the supply chain talent map is changing rapidly, so how do recruitment approaches need to change to secure and retain the top talent and stay competitive? 

Prioritising resilience over profits

Over the past decade, global supply chains have been optimised for efficiency and cost. That model is now being actively unwound and reimagined. Recent analysis shows that organisations are increasingly prioritising resilience over short-term profitability, with supply chains reconfigured to reduce exposure to geopolitical risk and external shocks.

Nearshoring and friendshoring are central to this repositioning. Companies are moving production and sourcing closer to end markets, or into politically aligned regions to improve supply continuity, shorten lead times, mitigate risk and strengthen supplier network oversight.

Nearshoring, defined as relocating production or services to nearby countries within the same region, is gaining popularity because it offers shorter transport routes, improved collaboration and greater regulatory alignment. Friendshoring extends this logic further by prioritising trade with politically and economically aligned countries.

Evidence suggests these strategies are not simply reversing globalisation; they’re creating denser and more complex networks of interdependent supply chains across trusted regions. One 2026 structural analysis of global supply chain policy found that friendshoring can actually increase network connectivity between aligned countries, rather than reduce overall global complexity. In other words, supply chains are not becoming simpler, they’re becoming complex in a different way, and this change has direct consequences for procurement and supply chain capability.

Procurement teams are reconfiguring 

As supply chains regionalise, procurement teams need to evolve in structure, skills and geographic footprint. These teams now deliver strategic resilience, supplier diversification and cross-border risk management as core competencies, rather than secondary skills. We’ve noticed that this shift is already driving three changes in talent demand:

  1. Regional procurement capability is becoming essential. Organisations are building local or semi-local procurement hubs in nearshore markets to manage supplier relationships more effectively and respond faster to risk and disruption.
  2. Category expertise is becoming more geographically distributed. Rather than centralised global teams managing all sourcing decisions, organisations are embedding category specialists within regional operating models.
  3. Risk and compliance capability is moving to the core of procurement roles. This is particularly the case where friendshoring introduces new regulatory frameworks, trade requirements and supplier governance expectations.

AI, analytics and supply chain intelligence

According to Gartner’s recent research, demand for supply chain positions requiring AI capabilities increased by 387% between the first quarter of 2023 and the first quarter of 2026, significantly outpacing growth across the wider labour market. This matters because nearshoring and friendshoring strategies are data-heavy by design. They require:

  1. Real-time supplier visibility across multiple regions
  2. Scenario modelling for cost and risk trade-offs
  3. Digital supplier onboarding and compliance tracking
  4. Predictive analytics for demand and disruption management

Procurement professionals are now expected to interpret and act on these complex datasets, as well as execute sourcing strategies. The talent that’s most in-demand needs to bring both commercial procurement expertise and digital and analytical fluency to the table. The challenge is that demand is currently outpacing available capability

The procurement and supply chain market in the last few years has been defined by strong demand for strategic and transformation-focused professionals, particularly at mid-to-senior levels, alongside persistent shortages in key capability areas. This imbalance is now intensified by the structural shift to regional operating models. Many organisations are now hiring simultaneously across multiple geographies, often competing for the same limited pool of experienced procurement and supply chain professionals who understand both global strategy and local execution. This means longer hiring cycles and increased competition to attract and retain the top talent.

Discover: Is your procurement team AI-ready? 

What does this mean for procurement hiring? 

Traditional, centralised hiring models are no longer aligned with how supply chains are being built. Organisations that continue to recruit for static, headquarters-based procurement roles risk falling behind those that are building flexible, regionally-embedded and digitally-enabled teams.

The definition of what constitutes the right candidate is also changing. Employers are increasingly prioritising candidates who can operate across fragmented supply networks, navigate regional nuance and complexity and leverage a wide variety of digital tools to manage risk and performance.

Key takeaways: building talent for regionalised supply chains 

To respond effectively, procurement leaders should consider focusing on the following:

  1. Redesign procurement operating models around regions, not headquarters.
  2. Build capability closer to suppliers and end markets where decisions are made faster and with better context.
  3. Work with specialist, inclusive recruitment partners. Partner with recruiters who understand procurement in depth and can map capability across regions, not just fill roles. The best inclusive recruiters don’t just present candidates; they identify overlooked talent pools, reduce bias in shortlisting and ensure organisations are matched with professionals who genuinely fit both the technical and cultural demands of regional operating models.
  4. Hire for hybrid capability, not just category expertise
  5. Prioritise professionals who combine procurement knowledge with data literacy, digital tools and risk awareness.
  6. Develop regional talent pipelines early on.
  7. Invest in building local or nearshore procurement capability rather than relying solely on relocation or central hiring.
  8. Embed digital and AI capability into core hiring criteria

The geography of supply chains is changing, and so is the geography of talent. Contact our team today to find out how we can help you recruit the right procurement and supply chain talent for your business.

Read: Building procurement teams that last. 

Author:

Adam Venting